After representing Estonia on the world’s most demanding stages, Maria transitioned from professional sport into the world of high jewellery, founding DiaMaria - a brand guided by the same values that defined her athletic career.

DiaMaria was created from the belief that exceptional diamonds should be worn and enjoyed - without the illusion that beauty must cost millions. By working exclusively with lab-grown stones, the brand challenges inflated industry narratives and redefines luxury through transparency, sustainability, and a more conscious approach to fine jewellery.